Marty Neumeier

“A brand is a customer’s gut feeling about a product, service, or company.”
“It isn’t what you say it is. It’s what they say it is.”
-Marty Neumeier

Quote of the Day

“Until you appreciate what you have, you can’t get anything more.”

Throughout the day, there’s thousands of ideas and words that enter the brain. Sometimes I’ll jot a few down that are notable. I heard this quote today in a video. What I like about it, is that it forces you to look at the present moment. It’s easy to get caught in a state of only wanting. Things to go your way, dreams to come true, and all that. For me, the quote is a good pause that creates awareness of the present.

How to Compress your Video in Adobe Premiere

I wanted to share a video compression tip that works for me. I use Premiere and usually export using the codec: h264 to create a final .mp4 file. Here’s a quick way to compress your video when exporting.

Open the Export window: File > Export > Media
Go to the Video tab and scroll down to Bitrate Settings.
Go to the Target Bitrate and lower the number.

I lower the bitrate to 3. You can play with the number, but as you do, look to the bottom of your export screen to view the Estimated File Size after you make adjustments. It will show the size of your video every time you change the number. Lowering the target bitrate can cut down the size of your video dramatically. Compressing is all trial and error, but try to find a file size that you’re comfortable with and see how much you can lower the bitrate number without losing video quality. In the screenshot above, I compressed an hour+ long video from 6gb to 1.6gb. The quality was identical.

Noni Tree

My introduction to Noni. It’s a Hawaiian medicinal plant known to have many health benefits. When I bit into it, the skin was pretty tough and it was bitter. If I had to compare it to something, I’d say the texture is like a really hard apple. I came across an interesting article after researching it’s origins and health benefits.
Read article by Canoe Plants of Ancient Hawai’i