Imagine walking down an aisle with a bunch of books facing you left and right. Before you consider a book to read, you first have to look at the cover before deciding to pick it up. You basically have a title and an image to work with. Maybe some reviews. No matter how good it is on the inside, you first have to interpret the cover in some way. This is how I view design. To me, it’s the doorway someone faces before deciding to walk through and explore what’s inside. In a digital scenario, it’s also a step-by-step process. The mind is still deciding on what to think and what action to take. Design is explaining something to you visually, so that you can understand and make a decision.